Product
Product and AI prototyping
I research needs, shape requirements, and quickly validate product hypotheses with AI.
Technical Product Manager
Ivan Starodubov
Product Engineer (Tech Lead + Product + AI)
15+ years in e-commerce. Technical background: Lead Backend Developer / Tech Lead. I take products from idea to launch and beyond.
Focus
Complex products and systems
I connect business, product, and engineering: validating ideas quickly, organizing delivery, and building a reliable technical foundation.
01
AI prototyping and MVPs
02
Product decisions and delivery
03
Architecture, integrations, and scaling
How I can help
From product challenges and hypothesis validation to engineering delivery, architecture, and technology choices.
Delivery
Engineering delivery
I help structure the backlog, priorities, task definition, team collaboration, and releases.
Tech
Architecture and integrations
I design APIs, integrations, and a reliable foundation for growth, including high-traffic systems.
Delivered projects
Case studies where product thinking, engineering, integrations, and stability meet.
FINN FLARE · Architecture evolution
From one server to a distributed system
Scaling the platform as traffic, integrations, and reliability requirements grew.
2016
1 server
Monolith and core infrastructure
2020
5 servers
Load separation and clearer responsibilities
2023+
Kubernetes
Monolith and microservices in a distributed system
FINN FLARE
Finn Flare platform evolution
Lead Backend Developer / Tech Lead
Context
International apparel and accessories retailer.
Scale
Up to 70,000 daily users and 1M+ MAU. Bitrix, PHP‑FPM, MySQL, Nginx/Apache, Memcached, and Docker.
Integrations
Sberbank, Alfa‑Bank, SBP, Yandex Pay, PayLate, CDEK, Ozon, Yandex, Loymax, Mindbox, Admitad.
Tooling
APIs for external services and marketplaces, ELK logging, DDoS protection.
Outcome
99.95% availability, resilience under peak traffic, and a gradual reduction in dependency on the monolithic core.
QUARTZ
QUARTZ online store development
Project Lead / Backend Developer
Context
Online store for electronic components.
Scale
80,000+ items, 500+ product groups.
Processes
End‑to‑end integration: site → trade DB → ERP, order automation, SMS/email notifications.
Tooling
Duplicate detection, bulk photo upload, price list generator, recommendations, acquiring (Sberbank/Alfa‑Bank).
Outcome
Online sales growth: +100% orders (2014), +50% orders and +75% revenue (2015), +35% growth in 2016.
AI · MVP in 3 days
Content processing and publishing system
Product Engineer
Context
A high-volume content workflow had to be automated from processing through publishing.
Solution
I designed and built the MVP using LLM APIs and AI coding assistants.
Automation
Content processing and publishing were combined into a single automated workflow.
Outcome
Launched in 3 days and now processes several thousand content items per day.
20+ projects
Selected projects
B2C and B2B products built with Bitrix, Laravel, Drupal, and WordPress.
Product · Tech · AI
Capabilities and tools
Product & delivery
Backlog, PRDs, user stories, RICE/ICE, CJM, CRO, analytics, task definition, and releases.
Backlog, PRDs, user stories, RICE/ICE, CJM, CRO, analytics, task definition, and releases.
AI & prototyping
Cursor, Copilot, Codex, Claude, JetBrains AI, and LLM APIs for POCs, MVPs, and automation.
Cursor, Copilot, Codex, Claude, JetBrains AI, and LLM APIs for POCs, MVPs, and automation.
Architecture
1C-Bitrix, PHP, Laravel, Go, Python, REST APIs, microservices, MySQL/PostgreSQL, Docker, Kubernetes.
1C-Bitrix, PHP, Laravel, Go, Python, REST APIs, microservices, MySQL/PostgreSQL, Docker, Kubernetes.
Backend & infrastructure
Linux, Nginx, Apache, Git, Memcached, ELK, VPS/VDS, technical debt, and observability.
Linux, Nginx, Apache, Git, Memcached, ELK, VPS/VDS, technical debt, and observability.
Integrations
ERP/CRM, 1C, payments, logistics, marketplaces, and APIs for mobile applications.
ERP/CRM, 1C, payments, logistics, marketplaces, and APIs for mobile applications.
Business processes
15+ years across B2C and B2B products: online retail, payments, and operations.
15+ years across B2C and B2B products: online retail, payments, and operations.
Project approach
01
Context and priorities
I connect business goals, product requirements, and a technical plan.
I connect business goals, product requirements, and a technical plan.
02
Validation and delivery
I validate hypotheses with a fast POC/MVP and organize clear delivery.
I validate hypotheses with a fast POC/MVP and organize clear delivery.
03
Reliability and growth
I build in reliability, observability, and technical-debt control.
I build in reliability, observability, and technical-debt control.
Numbers and impact
Key metrics that show scale and growth.
Up to 70,000
daily users; 1M+ MAU
99.95%
availability of a core platform
3 days
to launch a content-processing MVP
Have a product idea or a complex digital challenge?
Tell me what you want to validate, launch, or improve — I will help define the next step.
Contacts