Web
Web development
Building and scaling online stores, complex integrations, performance.
Resume
Ivan Starodubov
Technical Product Manager / Backend Developer
15+ years in e-commerce: building and leading online stores, integrations, high availability, and scaling.
Focus
Highload e-commerce projects
I build online stores and services with complex logic, integrations, and high traffic, working with product and engineering teams.
01
E-commerce development and support
02
Project and team management
03
IT consulting for businesses
Services and roles
From e-commerce architecture to delivery management and tech choices.
PM
Project management
Delivery management, team coordination, modern workflows, Kanban.
Consulting
IT consulting
Help with SaaS vs custom, risk assessment, timelines, and budget.
Delivered projects
Case studies where delivery, integrations, and stability meet.
FINN FLARE
Lead Backend PHP Developer (Laravel, Bitrix)
Context
International apparel and accessories retailer.
Scale
finn-flare.ru: 20–70k UV/day, Laravel, Bitrix, PHP‑FPM, MySQL, Nginx/Apache, Git, Memcached, Docker.
Architecture
1 server (2016) → 5 standalone (2020) → monolith + Kubernetes microservices (2023+), 99.95% uptime.
Integrations
Sberbank, Alfa‑Bank, SBP, Yandex Pay, PayLate, CDEK, Ozon, Yandex, Loymax, Mindbox, Admitad.
Tooling
APIs for external services and marketplaces, ELK logging, DDoS protection.
QUARTZ
Project Lead / Backend Developer (PHP)
Context
Online store for electronic components.
Scale
80,000+ items, 500+ product groups.
Processes
End‑to‑end integration: site → trade DB → ERP, order automation, SMS/email notifications.
Tooling
Duplicate detection, bulk photo upload, price list generator, recommendations, acquiring (Sberbank/Alfa‑Bank).
Outcome
Online sales growth: +100% orders (2014), +50% orders and +75% revenue (2015), +35% (2016).
20+ sites
E‑commerce portfolio
Platforms
Laravel, Bitrix, Drupal, WordPress.
Examples
finn-flare.ru, finn-flare.kz, quartz1.com, radioizba.ru, mirekom.ru, mkdevelop.ru, msk.onl.
Operations
LAMP/LNMP, VPS/VDS, uptime > 99.95%.
Growth
Web analytics and conversion optimization: Google Analytics, Yandex Metrica.
Tech
Stack and tools
Linux, Apache, Nginx, MySQL, PHP, Go
Laravel, Bitrix
Git, Docker, Memcached
Sphinx, ELK (Elasticsearch, Logstash, Kibana)
ERP integrations, payments, logistics
APIs for mobile apps and marketplaces
Project approach
01
I assess business goals, traffic, and infrastructure constraints.
02
I set up delivery workflows and team communication.
03
I ensure quality, stability, and release speed.
Numbers and impact
Key metrics that show scale and growth.
80 000+
items in the quartz1.com catalog
200 000+
SKUs in MKDEVELOP
+100% / +50%
order growth in 2014 and 2015
Discuss your project?
Share your goal, and I will help with estimate and plan.
Contacts